Research Proposal Essay Example | Topics and Well Written Essays - 1500 words - 2

Research Proposal - Essay Example Deeper analysis of the marketing mix will provide an adequate understanding of the concept hence accurate strategies. The following is a framework that will aide in conducting studies on marketing mix. The framework provides the rationale, research questions and objectives, review of literature, methodology, and ethical problems. Rationale Contemporary business organizations continue to experience increased competition hence the need to have effective marketing strategies. In order to make a marketing strategy effective, there is need for every stakeholder involved to ensure that various components of marketing are protected (Iacobucci, 2012: 116). The main components of marketing include product, price, promotion, and place. Every effective market strategy balances between the product, price, promotion, and place. A poor balance or composition of each of the four components definitely leads to ineffective marketing strategy (Wenderoth, 2009: 52). Imperatively, effective marketing st rategies continue to appeal to many customers (Meyer, 2010: 78). Given the appeal that effective marketing strategies have on customers, every business enterprise needs to structure their promotional tools in a way that would incorporate the other three marketing components proportionately (Fried, 2005:48). Despite the many studies conducted on how to attain an appropriate marketing mix for the purposes of enhancing the marketing strategies, there is need for a more detailed research study especially in the contemporary environment where there has been dynamisms within tastes, preferences, fashions, and other components. As a result, the following is a research proposal, which provides adequate literature review, methodology, and ethical problems. The framework will be useful in conducting a quantitative analysis in respect to marketing mix. Research Questions and Objectives The main aim of this study is to establish how to develop appropriate marketing mix strategies that would not only be effective to a business enterprise but also appeal to the customers. Therefore, this study aims at finding answers to different questions that include: 1. What percentage of customers within soft drink sector consider price as the most determining marketing mix component in making buying decisions? 2. How does the buying decisions of consumers within the soft drink industry affected by product market mix? 3. Are consumers’ buying decisions based on perceptions in respect to products of soft drink firms affected by promotion market mix? 4. What impact does place as a market mix has on the buying behaviours and decisions of consumers within the soft drink industry? Based on the above research questions, the objectives of this research study in respect to the marketing mix strategies include: 1. To identify the percentage of customers within soft drink sector that consider price as the most determining marketing mix component in making buying decisions. 2. To establish the changes in consumers buying decisions on the basis of soft drink products. 3. To evaluate the changing perceptions of consumers towards soft drink produced on the basis of promotion as a market mix 4. To identify the impact of place on the buying decisions of consumers towards soft drinks. The above four questions and objectives cut across the marketing mix elements and components hence

The nurses Role in The prevention of health care associated infections Essay

The nurses Role in The prevention of health care associated infections - Essay Example The role of nurses in prevention of infections has been enhanced by including microbiology in their curriculum. The paper concludes that nurses prevent transmission of infections by exuding best practices in their profession. Role of Nurses in the Prevention of Infections Nurses have always been described as being an important assistant for doctors who acquire technical as well as task related skills. Nurses today are trained and educated in their fields and are registered so as to provide a high quality patient care. The job of a nurse requires great critical thinking skills and involves the complex diagnosis for patient’s safety. The role of a nurse involves the prevention of medication errors, the administration of drugs, and ensuring that the right therapy is being given to the patient (Greenwood, n.d.). Hence, although the role of a nurse is evolving greatly, their role is of vital importance for the prevention of infections associated with health care. Perhaps one of the major roles of a nurse is to ensure the patient’s safety by administering the right medicines, eliminating medication error, and ensuring the proper therapy that is relevant to a particular patient (Greenwood, n.d.). ... Care coordination, which is an intrinsic part of a nurse’s job, is being used as an instrument to enhance patient’s health and satisfaction (American Nurses Association, n.d.). Nurses take into account the needs and preferences of patients so as to provide them with the best health care service. Due to the extremely important role played by nurses in the patient’s health care, nurses are being educated and trained to carry out leadership roles. Leadership is a critical aspect of a nurse’s responsibility and this could come in the form of taking immediate decisions and thinking rationally. For this reason, it is being suggested that the baccalaureate exam should be made a minimum criteria for registered nurses (Greenwood, n.d.). Apart from this there has been a raise in the standards for nursing licenses so as to ensure that only highly trained and qualified nurses who possess the necessary skills are authorized to carry out patient care. Now it is also bei ng considered by some professionals that a master’s degree should be made a criterion for being a registered nurse (RN) (Greenwood, n.d.). According to the Agency for Healthcare Research and Quality (AHRQ), the role of a nurse is important not merely in the sense of hospital care but also in community-oriented and family-based care (2008). Through their experience, proven approaches, and intervention techniques, they can improve the healthcare quality for patients. The term health care quality is often defined in terms of standard, which takes into consideration the health services and the intended outcome on the patient (Mitchell, 2008). This resulted in certain indicators expressing quality standards, which include death, disease,

Caribbean Literature Essay Example | Topics and Well Written Essays - 500 words

Caribbean Literature - Essay Example These woman writers were born in the late 1940s and 1950s and they produced their first major works in the 1980s. "The term 'Caribbean women writers' describes an extremely diverse collection of women: women of numerous racial and ethnic groups who reside in many nations and write in at least four European languages and many Caribbean Creoles." (Rody, 117) Significantly, the most acclaimed woman writer of the region, Jean Rhys, is a white woman identified with English modernism who lived in the wake of Caribbean women's renaissance in the 1980s. Jamaica Kincaid, Michelle Cliff, and Maryse Conde are some of the prominent figures during the Caribbean women's renaissance in the 1980s. Therefore, a profound analysis of the Caribbean literature of 1980s, one recognizes a key stage of development in women's writing. In the critical work 'The Invisible Woman in West Indian Literature', Ramabai Espinet investigates the 'invisibility' of East Indian woman in Caribbean literature and one gets the notion that women arbiters are marginalized by virtue of their ethnicity a

The Effect of Article on the Economy Toulouse Dissertation

The Effect of Article on the Economy Toulouse - Dissertation Example Toulouse, the capital city of the region of Midi-Pyrà ©nà ©es in France, is situated on the Garonne River side, in a plain midway between the Atlantic sea and the Mediterranean Sea. It is at present the fourth biggest city in France. Its international airport is just an hour away from Madrid, a one hour away from Paris and almost one hour and twenty minutes away from London. Airbus has done its best in increasing worldwide marketplace share for airplanes â€Å"Aviation industry is an essential part of the Toulouse economy (Toulouse is the home city of Airbus Industries) but is by no means the only high tech industry located there. The city has become Europe's leading space centre with CNES (French Space Agency), Matra Marconi Space, Alcatel Space Industry and Spot Image among others, all with their head offices around Toulouse† (13th Annual Computer Security Incident Handling Conference 2001). Toulouse has turned out to be a one of the center of spaceflight and aviation t in the past 20 years. In addition to 35,000 city dwellers 400,000 people from other part of the globe work in space industries or civil aviation; EADS/ Airbus is one of the largest employers in the area. This particular metropolis has remained comparatively unchanged in spite of the economic boom. Airbus provides tours with excellent services and facilities; and the tour for about 60 minutes consists of a guide who inform the background of the corporation; the screening of a historical / promotional video, and one can also observe the A380 production line. Airbus played a leading function in guaranteeing the sector elaborate communication and a common position on its various environmental impacts, on the foundation of scientific proof, and on the social and economic advantages it generates. The aim of the study is to identify how airbus has affected the economy of Toulouse since its inception in 1970. Due to the economic effect the industry has brought on Toulouse, this particular city has grown. The main reason for the city having grown is the a result of the aerospace industry, which has had a direct effect on the city of Airbus. Background of the Study: Airbus is a one of the leading aircraft and its producers have clients who focus on profitable know-how, technical leadership, and manufacturing competence which have added to its accomplishments in the industry. It was launched in 1970 as a European grouping of German, French, and later, UK, and Spanish business establishments. Air transport facility plays a key function in the economic growth and social development by addressing the rising demand for worldwide mobility. The advantages of air travel facility are becoming more available, more affordable and more significant to citizens from every economic environment and from every part of the world. The production of airbus is a clever move on the part of the top ranking Europe n ations, to complete with the operations of the US Being. Airbus is a configuration of smaller organizations combined into one large unit. The states that are the main players in Airbus are United Kingdom, Germany, France, and Spain. In recent times, airbus has done very well in increasing worldwide marketplace share for airplanes. Airbus is repeatedly trying to increase its market share by trying to reach out to new emerging marketplaces. These new marketplaces like India and China will play a big position in the future for airbus and boeing. Main industries of Toulouse are electronics, aeronautics, biotechnology, and space and information technology. Toulouse hosts the head office of the Airbus and assembly-lines of various airbuses such as A380, A340, A330 and A320. The others (A380, A32, A319 and A318’s interior furnishing) are in the state of Germany, Hamburg. Airbus intends to reposition Toulouse A 320’s bind assembling location to Hamburg, with A350 and A380 manu facture going in the opposite way, as a division of its Power8 Organization Plan initiated by its ex-CEO Christian Streiff. With the

Law ass5 Essay Example | Topics and Well Written Essays - 250 words

Law ass5 - Essay Example The decedent’s relatives are now suing the Inn. Your district manager asks you to â€Å"put an end to such problems,† and warns you that another incident like this could â€Å"cost you your job.† While you are certainly sympathetic to the plight of the homeless, you also want to keep your job. You feel that installing barbed-wire at the top of the fence would be inhumane and would also scare your guests. In stead, you opt to turn to a small company that manufactures electric fences for cattle. The solution they recommend is to run a â€Å"hot wire† at the top of the fence. The wire would deliver a mild, normally non-lethal, electric shock to a would be trespasser. A week later you install the wire. Two days later, another inebriated homeless man, who has a pacemaker, climbs the fence. He dies instantly as a result of the mild electric shock. His family sues the Inn. 1. Ignoring any municipal codes and statutes that may exist, based on the information you have reviewed in Katko v. Briney, the Coase theorem with respect to negligence, and your own common sense, what are the policy arguments for and against tort liability in this case? The case brings into perspective the eagerness of litigants to sue for damages even when they are on the wrong. The wire mesh erected around the swimming pool differs greatly from the trap in Katko v. Briney. This is because while the trap in the former was hidden and caused damage to an unsuspecting trespasser, a wire mesh is clearly visible and when one climbs it, they do so at their own risk. The death occurred due to the man’s intoxication and not negligence on the side of the hotel. If the man had not been inebriated he would certainly have survived. As such, his death is as a result of his own cause and should not be blamed on anyone else. The mild shock could not also under normal circumstance have caused death to the homeless man. His inebriated must have largely contributed

Joy luck club Essay Example | Topics and Well Written Essays - 1000 words

Joy luck club - Essay Example The inception of the prologue in the film and the presentation of the film along with its large scaled and detailed camerawork have made the film appear like a river dancing to the tune of wind or fall of words from poetic imagination. This essay intends to focus on the thematic aspect of the film, along with its myriad technical dimensions which provided it a strong and unique perception altogether. THE JOY LUCK CLUB: THE TRAJECTORY Life has different twists and turns, crest and fall and people amid all the complexities and hustle and bustle of life forget to retaliate upon the lost moments of profanity. The film Joy Luck Club captures and upholds different subtle and intimate moments between families and life where subtle and intricate human relations and values operating upon the matrix of myriad social and economic aspects find its profound expression. The film depicts a development of a club formed by four women; it can be seen as a strong discourse of women empowerment depicted within the societal change and structure of contemporary America. The club had a different objective, the members of the club indulged themselves in playing, ‘mahjong’ and over the span of years they have involved themselves in telling and sharing the stories of their lives with each other. Their life trajectory speaks particularly about a societal transition in America. And, various dimensions of Chinese immigrants to America surface out with full force into the plot of the film. The women discuss their passage to America from China, their pursuit and dream, their desire and disappointment. The way they remarried in America for a better life and gave birth to their children on this land itself are very much contextual. Another theme of the film is the space or vacuum that evolves due to generation gap and a space which forms due to the transition of culture and inter-cultural exchanges against the cosmopolitan backdrop. One can find highly ambitious mothers setting hi gh hopes and keeping high faiths upon their daughters who are about to replace them. The daughters face a lot of troubles treading down the paths of success full of anxieties and a stark feeling of inappropriateness that haunts them. Moreover, through the course of understanding and empathizing with each other, the mothers and daughters at the Joy Luck Club are able to bridge their differences (Johnston, â€Å"FILM / The tears of living dangerously: Wayne Wang called Oliver Stone's films evil; Stone called Wang's boring. The novelist Amy Tan brought them together. By Sheila Johnston†). The film is initiated with a short prologue by June; a narrative which is very poetic in appeal and followed by June’s farewell party at San Francisco and her plunge to reunite with her long forgotten twin sisters at China indicate a sense of unification with one’s forgotten root that build the essence of the theme operating within the film. There are also guests at Joy Luck Club, mainly constituted by the mothers, their daughters and the friends and relatives. Each of the members narrate their story of conflict, dream and struggle in the alien land of the United States of America which builds a strong discourse upon the nature of immigration and life of the immigrants in America. The most fascinating technical aspect of the film ‘The Joy Luck Club’ is its cinematography and tight-lipped editing apart from

Business Technology Management Essay Example | Topics and Well Written Essays - 500 words

Business Technology Management - Essay Example Other RFID applications include animals and vehicles tracking, wrist and ankle band to provide security for the infants. Many RFID applications are yet to be discovered. In the future, RFID will benefit most industries and government agencies (Hunt et.al, 2007) RFID is the most efficient technology in which many industries have benefited from. It is cost effective, and Wal-mart and Department of Defense has incorporated it into their supply chains. The reason why it is used variedly is due to motivation from shipping, receiving and stocking efficiency, which is increasing. RFID decrease cost of labor and storage. It also reduces the product loss that can be offered by pallet level inventory of visibility. RFID is beneficial though a number of issues have hindered its growth. Failure to organize the RIFD into common standard of technology, lack of hard schedule rollout and economy of scale for RIFD tags has hindered the growth in the industry RFID was perceived very expensive. However, an increase in usage has made it effective in terms of cost. RFID have several advantages, which benefit most companies. It can code every individual RIFD uniquely. Adding data is possible. It also possesses reading possibilities, which are advanced. The companies should use RFID since it can increase distribution and sale productivity. RFID can reduce out of stock, counterfeiting, shrinkage, errors in supply chain. It improves promotional execution and management of inventories. It helps in tracking and managing capital asset and make receiving of accounts very efficient. RFID increase visibility and information sharing within the company and among members of supply of supply chain. It also increases access to real time information, which facilitates fast growth in the companies (Botha et.al, 2008) There is a need for companies to use the RFID. It yields very many benefits though companies might face some disadvantages. Continuous